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Brand — Auria

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CONTENT STRATEGist

AURIA IS THE FIRST TEAR-BASED HOME BREAST CANCER SCREENING KIT FOR WOMEN ABOVE THE AGE OF 30. THEIR GOAL WAS TO FOSTER DEEPER CUSTOMER RELATIONSHIPS THROUGH EMAIL MARKETING AND TO HELP REDUCE THE BARRIER TO PURCHASE THROUGH SMART DESIGN & CLEAR COMMUNICATION OF PRODUCT OFFERING, SCIENTIFIC BACKGROUND, & TESTING PROCESS.