project

Brand — UPSPRING

WEBSITE REFRESH

LANDING PAGE ACTIVATION

PAID SEARCH & SOCIAL MEDIA

EMAIL CAMPAIGNS

ROLE

COPYWRITER

content strategist

UPSPRING IS A WOMEN’S HEALTH AND WELLNESS BRAND FOCUSED ON SUPPORTING MOTHERS AT ALL STAGES OF MOTHERHOOD: CARRYING, FEEDING, AND RECOVERING. THEIR PRODUCT LINE INCLUDED ITEMS LIKE MILKFLOW, A DRINK MIX SUPPLEMENT TO SUPPORT BREAST MILK SUPPLY, AND POSTPARTUM APPAREL TO HELP BODIES TO RECOVER AFTER BIRTH. OUR GOAL WAS TO NURTURE THE RELATIONSHIP WITH EXISTING EMAIL SUBSCRIBERS, INCREASE WEBSITE TRAFFIC AND CONVERSION, AND BOOST DIGITAL PRESENCE WITH A WEB REFRESH AND TARGETED LANDING PAGES FOR THE NEW MOMS AUDIENCE.